For real estate agents and loan officers
You meant to stay in touch. Now you can.
Past clients, warm leads and referrals get personal emails in your voice, sent from your own inbox. You don’t write a word. You just approve.
From your list: Past client, Bought on Maple Street, 2021, Co-buyer: Mark
Hi Jen,
It’s been five years since you and Mark got the keys to the house on Maple Street. Hard to believe.
No reason for this note except that I didn’t want to be the agent you only hear from when something’s for sale.
If you ever want to know what the place is worth, or a friend is thinking about moving, I’d love to help. Either way, I hope you’re both well.
Sarah Lopez Brightside Realty 123 Main St, Springfield, IL 62701
If you’d rather not get these emails, reply “unsubscribe” or use this link.
Works with
- Gmail
- Outlook
- HubSpot
- Salesforce
- LeadConnector
- Excel
- CSV files
See it in 30 seconds
On an example list, a count climbs to 2,418 people who trusted you with the biggest purchase of their lives. When did they last hear from you? The Last contact dates fill in, mostly the month they closed. Just send us your list. We take it from there: rows tagged Duplicate, Bounced and Opted out fade away, and the list is marked Cleaned. Written in your voice. Checked before you see it: Sarah Lopez’s email to Jen Carter, “Five years on Maple Street,” types in, and checks tick on for her brokerage name, the opt-out link and a true subject line. Nothing sends until you say yes: a click on Approve all 5, and the status reads “Approved. Sending from your Gmail.” Replies come straight to your inbox. It ends on Cadento. You meant to stay in touch. Now you can. Done for you. For real estate agents and loan officers.
How it works
Done for you, start to finish.
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Just send us your list of contacts.
Past clients, warm leads and referrals, from your CRM or a spreadsheet. We take it from there.
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We write every word.
Up to 5 personal emails for each person, in your voice.
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We protect your name.
Compliance Mode checks every email before you do.
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You approve. It sends.
Approve all of one person’s emails at once. They go out from your own Gmail or Outlook, and replies come straight to you.
What you can skip
All the parts of follow-up you’ve been putting off.
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No blank email to stare at.
Every email is already written when you see it.
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No list-cleanup weekend.
Duplicates, bad addresses and past opt-outs come off before a word is written.
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No compliance homework.
Your brokerage name or NMLS ID, an opt-out and an honest subject line are checked for you.
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No new inbox to check.
Replies land in your own Gmail or Outlook.
Every email
Nobody on your list gets a form letter.
- One person at a time
- Every email draws only on what your list says about that person.
- Up to 5, all different
- Each email has its own reason for writing, never a repeat of the last one.
- Never a blast
- No newsletters, no market updates, no deadlines.
Compliance Mode
Your name is on every email. So every email gets checked.
Compliance Mode looks for the things that keep your name clean:
- An opt-out, by reply or link
- Your business mailing address
- A true subject line, never a fake “Re:”
- Agents: your brokerage name
- Loan officers: your NMLS IDs and the Equal Housing line
Then it waits for you. Nothing sends until you say yes.
A note from Michael
Ever seen another agent’s sign in a past client’s yard? Or watched one of your borrowers refinance somewhere else?
You cared. The week kept winning. I built Cadento so staying in touch finally comes off your someday list.
Michael Founder, Cadento
Repeat clients were 28%, and past-client referrals 22%, of the typical Realtor’s 2025 business. NAR 2026 Member Profile
Who it’s for
Agents and loan officers with a list full of people they’d hate to lose touch with.
Questions
Will the emails really sound like me?
We write from your records and a few emails you’ve already written, then check every draft against how you actually write. No templates, no “Hope this email finds you well.”
Is this just an email blast?
Not even close. Each email is written for one person and sent from your own address. Opt-outs and past bounces come off your list before anything goes out.
What do I actually have to do?
Send your list and a few emails you’ve written, and connect your Gmail or Outlook. After that, your job is reading and saying yes. Change anything you like first. On Gmail, when someone replies, one click on their card stops the rest of their emails.
Where do replies go?
To you. Straight to your own inbox, in the same thread, like any email you sent. The conversation is yours.
Be the one who stayed in touch.
You built the relationships. One short call, and the writing is off your plate.